One of the first pieces of advice that many new bloggers receive is: publish a minimum of 2 to 3 times a week and try to publish on a consistent schedule (eg every Monday and Thursday). Of course, this advice is well-meaning: the advice giver (probably an internet marketing blog) wants to help your blog increase it’s traffic and readership base.
But just how correct is this piece of advice? Maybe you shouldn’t publish blog posts on a regular basis. Maybe you should just write whenever you feel like it or when an interesting idea crosses your mind. Here are the advantages and disadvantages of publishing on a regular schedule.